Grow Your Business With Jungo SMS
Just because you send mass text messages, it doesn’t mean it needs to sound like it. Utilize merge fields to automatically address each customer by their name. It’s important for a business to have a human sound and feel.
Identifying who you are will give your message credibility and makes it feel authentic and humanlike. In fact, 50% of consumers are more likely to respond to a business text message if the business introduces itself.
Don’t miss the point of business text messaging. Your business text messages should include a clear call to action such as “Click here to schedule an appointment”, “Order now”, or “Reply back.”
If people want to unsubscribe from your text messages, don’t make it difficult for them. Be sure to include an option to opt-out with every message you send. Not only is this a good practice, it’s the law.
Long links appear spammy and take up valuable space. Make sure to use a link shortener so customers can communicate with you conveniently.
Text messages should be short and sweet. Messages above 240 characters risk being split by carriers. If you have a lot of information to send, an email might be better suited.
Your goal should be to make things as easy as possible for your recipient. If you’re announcing a new product, link them to the information page. The last thing you want is for an interested consumer to waste time trying to figure out how to get more information.
If you use slang, you risk being seen as unprofessional and increase your chances of having misunderstandings with your customers. It’s not worth the risk.