Susan Pryor is the branch manager at Benchmark Mortgage. She is also a premier loan originator with more than 15 years of experience. Last year, Susan’s personal production team closed 230 transactions for a volume of $59 million. Additionally, her focus on excellent marketing and surpassing customer expectations has helped her build a business built primarily on referrals and past client loans. As a VA specialist, Susan and her team have significant practice helping military families and to those who have served our country.
The Details
Her Team Structure:
- Shandy King, Partner
- Brandy Harrison, Partner
- Whitney Welch, Partner
- Valerie Gravitt, Loan Processer
Susan Pryor’s Team Volume in 2019:
$59 Million
Team Speciality:
VA Loans
Thoughts on Schedule and Structure
How should a new loan officer structure their day?
A new loan officer should spend the first two hours of the day making calls –turn off email, so it’s just you, your database, and the phone–calling. I don’t care who you call, call 50 people a day. If you try to make 50 phone calls and 50 emails and 50 texts a day, you’ll be rich. It’s just a matter of time.
The Tech Tools She Uses
Customer Relationship Management Software
Why Does Susan Love Jungo?
- Integrates with many other tools.
- Automates most team processes.
- Powerful Salesforce foundation.
Mortgage Pricing and Planning Presentation Software
Why Does Susan Love Mortgage Coach?
- Allows her team to compare and present client’s pricing options.
- Seamless integration with Jungo, tracking of presentation opens.
Point-of-Sale Software
Why Does Susan Love Floify?
- Provides customer-facing digital applications.
- All document and disclosure management is stored in Floify.
Business Texting Software
Why Does Susan Love ZipWhip?
- Business number forwarded to the team during after hours.
- Jungo saves all texting conversations into contacts’ history.
Lead Nurturing Platform
Why Does Susan Love Agent Legend?
- Automated cold lead nurturing.
- Set campaigns to text, email, and drop audio to prospects.
Video Messaging System
Why Does Susan Love Bombbomb?
- Automated marketing video campaigns.
- Integration with Jungo.
Susan Pryor’s Quick Tips for Top Producer Best Practices
- Get a CRM, and every time you talk to someone on the phone, enter their data and set a follow-up task. Every single person in your database should always have a follow-up task.
- Focus on a smaller number of referral partners–don’t work with people you don’t like.
- Join a coaching program and implement what you learn.
- Time block, and set-up specific times dedicated to calling.