When setting goals for the new year, continue to focus on your loan officer responsibilities and what matters most in your mortgage business for 2021. After the holidays, it can be difficult for mortgage originators to focus on fresh goals. Now is the time to upgrade your systems and processes to get you on track for the new year!
Maybe your goal is to motivate your team as you enter 2021. Or, re-center your own tasks, priorities, and loan officer responsibilities for yourself. Either way, make your mortgage career even more successful in 2021. Planning is a vital skill that this past year taught many loan officers. So, start planning today as you navigate new processes for your mortgage business.
Center Your Loan Officer Responsibilities
In order to get rid of distractions from your daily work, set your loan officer responsibilities up for success from the start. Consider silencing your phone or following a set schedule. Branch out and try new productivity practices to find out what works best for you.
Time blocking is a method that can positively impact your ability to focus and get more done, with less effort. This involves blocking off chunks of time on your schedule, specifically for one task or a set of tasks.
For example, on Mondays, Wednesdays, and Fridays from 9 to 10 a.m., you may respond to emails. From 10 a.m. to 1 p.m., you follow up with prospects. Then, from 2 to 4 p.m., you connect with referral partners. The idea is to switch between types of tasks as little as possible so that your brain can focus on what’s at hand. Try out Jungo’s suggested power hour schedule!
When you have your day blocked off in sections, you create more ease and flow in your day. This allows you to complete things in a timely and less-stressful manner.
The beginning of each year gives you the opportunity to recommit to your goals. Remember your personal and professional mission statements, as well as your loan officer responsibilities. Also, what is the inspiration that keeps you moving forward?
Before you strategize goals and tasks for 2021, it is necessary to be aligned in your vision. This way, the strategies you choose will align with the future of the business.
Where to Begin?
When considering strategies for the new year, make sure you look at what is actively working right now. Also, consider the activities that shape the foundation of your business.
For example, money-making activities are prospecting, following up, getting referrals and consistently posting on social media can help you produce sales results. Some business-building activities that don’t create money right away (but will later) are blogging, podcasts, and newsletters. Find a balance.
When you see where your efforts make the biggest difference, then you know where to start with your business. Likewise, take note of the strategies and tactics that are not as effective.
It’s easy to get distracted by the things in your business that don’t actually need your input. For example, you can set up automations for lead generation. These automated processes give you the freedom to focus on the things that actually require your presence and effort.
Marketing is one of the most important things you can do to get a consistent flow of leads. The problem that loan officers can run into is finding the perfect balance with marketing.
Many mortgage originators have inconsistent marketing, which can create dry spells for business. In order to focus on money-making activities, you have to learn exactly how and when to prioritize marketing.
Much of your marketing content can be scheduled out. This works well with time blocking, since the creation of multiple pieces of marketing is already worked into the schedule.
Schedule your time well throughout the week. It can be possible to sit down for a few hours in one day and collect your weekly marketing materials.
Once you have your content ready to go, you can load it into an automated content scheduler. This way, you can “set it and forget it.” Then, you gain freedom to keep your lead-generation system thriving each week.
Market with Jungo
Drip marketing email campaigns are one of the best and easiest ways to reach potential, current, and past customers. If you do not have time to create your own campaigns, utilize a mortgage marketing service like Jungo. There are already many email drip campaigns built, and you can choose which one works best for your lead or client.
Some email drip campaigns and mass emails to consider implementing are: holiday emails, industry updates, prospective home buyer tips, keeping in touch with past customers, and tips and tricks for loan applications.
Getting the most out of the effort you put into growing your mortgage business comes down to focus and efficiency. By keeping your focus on what matters for growing sales, and allowing systems to handle everything else for you, you create a well-oiled machine for 2021.
Come together with your team in the new year and implement processes that emphasize your loan officer responsibilities. Be the best you can be!