Want to interact more with your clients? Whether you have a loan officer blog yet or not, blog post ideas can be difficult to come up with. Writing a blog is a key way to stay in touch and show potential clients your knowledge of the mortgage industry.
Keep reading for a list of loan officer blog post ideas to keep your content fresh and exciting!
1. Interview customers
Don’t be afraid to ask a client if you can interview them for your blog! This is a great way to create interactive content. It can also be a testimonial for your work as a loan officer. Feel free to interview clients over the phone or email. Make it work for the both of you!
2. Highlight local events
What better way to show your audience that you know your area than by sharing about local events? Compile a list of events happening in or around your area. Make sure these events occur within the week or month you are posting. Include a range of events from family-friendly to nightlife. Consider making this a frequent topic on your blog by highlighting events that happen each month. Clients will appreciate the insight!
3. Educate your clients
As a loan officer, it is a critical part of your job to make sure your clients are prepared. So, educate them! Share tips and tricks about the loan application process or specific terms used in the industry. This is not common-sense to homebuyers.
Your expertise and customer service can help you stand out from the competition. Focus on your know-how, and answer a few of the most common questions you’re asked.
Jungo’s The Mortgage Update includes free, borrower-friendly blog posts that you can share to help clients understand what to expect during the loan process. Also, writing about unexpected topics with useful content are great blog post ideas for loan officers.
4. Write seasonal posts
When writing relevant blog posts for your audience, it is important to consider the time of year. Timely information from the seasons and holidays are great ways to decide what you want to say to your audience. If people are talking about it, they want to read about it!
Consider seasonal loan officer blog topics. Holiday greetings and tips for “winterizing” your home for winter are great places to start. Then, home remodeling and tax tips for Spring. Road trips, vacation destinations, and travel advice for Summer. Back-to-school and re-assessing fiscal changes and needs for Fall themed posts. So, the possibilities for content creation are endless!
5. Recommend local businesses
Personal referrals and recommendations make an impact when people are deciding where to spend their money. Help out another local business and highlight them on your loan officer blog. This will get your name and brand in front of other potential clients. Also, others may pay if forward and feature your mortgage business on their blog! Spread the love, and recommend local businesses that you love.
How do I get started with blogging?
Free blogging sites
There are many free blogging platforms available right at your fingertips. WordPress currently powers about 34% of websites on the internet. It is an open-source platform to build a blog, and completely free.
Wix is another blog site that has several paid plans but they also offer a free option. This website builder has a drag and drop interface and many “ready-to-use” blog templates. Also, Weebly is another popular option amongst the best free blogging sites today. It is user-friendly to a brand new blogger that wants to test things out.
You know you need to start blogging to grow your mortgage business, but you don’t know how. Plan your blog post by choosing a topic and conducting research. Make sure to avoid repetition, keep sentences and paragraphs short, don’t be a perfectionist, and don’t be afraid to cut out text. Also, have someone else proofread it and provide feedback.
Craft a headline that is both informative and will capture readers’ attention. Keep it fun! Also, use images to enhance your post, improve its flow, and explain complex topics. You’ll be on your way to a successful blog post in no time!
Writing a blog is a great complement to your marketing strategy. So, prioritize writing important blog post ideas to position yourself as an expert in your field. Personal connections can strengthen professional relationships. So, don’t be afraid of sharing the human side of your business. After all, there is a person behind the name on your business card.