In order to put your loan officer name out there, consider creating a LinkedIn personal profile. This will give you access to partners and clients alike. Stand out among other loan officers and grow your mortgage business with a LinkedIn account.
So, find your place in the world’s professional community with LinkedIn. Connect with clients, employees, and the exclusive LinkedIn community. Plus, it’s free!
Why should you add LinkedIn to your social media stack?
1. Keep in touch with your network
LinkedIn is a modern way to remain connected with your network. As a loan officer, you need to maintain connections and build relationships. A LinkedIn personal profile is probably the easiest place to keep your network organized.
You can send direct messages, give colleagues recommendations, or ask for recommendations for your own profile. So, it’s an easy and effective way of staying connected to everyone you’ve worked with or met.
2. Access accurate contact information
LinkedIn helps you maintain a record of the last contact you’ve had with each person, as well as their contact info (phone numbers, email address, etc.) So, this keeps current and past clients on your radar.
Since most people keep their Linkedin personal profile up-to-date, their information will be accurate if you need to contact them.
3. Connect with like-minded people
LinkedIn is mainly used as a networking or job search site. But, it’s also a great way to gather information. On your Linkedin personal profile, you can choose which industries, companies, and individual people to follow. Make sure to research the best groups for mortgage loan officers to join.
Successful people and businesses write educational articles on LinkedIn. So, you can follow them and discuss their posts. Keep yourself informed on the mortgage industry and impress your clients with your knowledge.
4. Don’t miss out!
If you don’t have a LinkedIn personal profile, you’re missing out on a way to build your business.
For example, perhaps a future borrower searched LinkedIn for your exact mortgage loan officer services, but you did not have a LinkedIn personal profile. This is just one of many missed opportunities that you were not even aware of. So, put your name out there and start connecting with more leads.
Spend some time and create your LinkedIn personal profile. Continue reading for tips and tricks on how to do so successfully!
What should you include in your LinkedIn personal profile?
1. Create your personal brand
Your LinkedIn personal profile is a professional landing page for you to manage your own personal brand. It’s a great way for you to tell people who you are. Also, you should include a history of your professional experience and achievements.
List specific accomplishments under your past job experience–results and numbers are always impressive. Use your profile to add a personal touch to your name as a loan officer. A complete LinkedIn profile can help you connect to potential clients!
2. Write a winning “about” section
Master the “about” portion of your Linkedin personal profile. Use language that gives insight to the realities of your position. So, begin by introducing your company and giving additional information on your areas of loan expertise.
Also, list any awards and include unique services you provide clients. Showcase your information and specialties.
3. Place keywords in your “skills” section
Keywords help you get found in search results on LinkedIn. Pro tip: the skills listed in the skills section on your profile count as keywords. So, words listed as skills will make your profile show up when someone searches for that word or phrase.
4. Optimize your search results
When people search on LinkedIn, they choose whose profile to click based on a few pieces of information. It is important to grab their attention so they then view your full profile.
So, what do people see first from your profile? Your image and your headline.
Make sure that your profile picture is professional and friendly. So, avoid selfies and busy backgrounds. A simple headshot with great lighting will do the trick to draw people in to your profile. Also, think about what kind of loan officer you would want to hire for yourself.
Craft your headline. The headline is the sentence right below your name. Normally, this will include your job title and company. This is a great way to grab attention and it immediately shows people that your profile is relevant to what they searched for. Example: “Branch Manager at Success Mortgage.”
5. Write and share articles
Improve your business further by writing LinkedIn articles. LinkedIn is a social media site that allows you to share specialized information. So, you have the freedom to write articles, or share posts from others on your profile.
These could be about your experiences as a loan officer, your knowledge in the mortgage industry, or your professional opinion on a topic. Writing LinkedIn articles is important to strengthen personal branding. Your words become attached to your job and then promote your business.
Since you are writing as a professional, prospective clients will read what you have to say about your area of expertise. So, find relevant subjects that will draw in your target audience and share important material with them. This builds trust.
Also, note that your connections are notified when you create a post. So, this puts your name out there. Also, since LinkedIn articles are shareable, your words might be re-posted and reach a wider audience.
As a mortgage loan officer, you understand the power of networking. LinkedIn can benefit your mortgage business in many ways and enhance your name. Focus on highlighting your recent work experience, accomplishments, and proof of your skills and expertise.
So, not only is LinkedIn a way to keep all your contacts in one place, it’s a way to get all of your information in one place, too. Take advantage of the free networking tools right at your fingertips by creating a LinkedIn personal profile!