So much has happened this past year, and with all of the changes in our world, you might be wondering how to be a loan officer who is truly successful. One way to focus on growth is to pursue mortgage coaching programs. Also, these programs are recommended by top producing loan originators in the mortgage industry as key to their success.
What do mortgage coaching programs include?
Mortgage coaching programs often include training materials, coaching calls, and access to private membership groups. So, these groups help you learn the best practices in the industry from notable peers. Also, coaching helps you achieve income growth, better work/life balance, and stronger team communication.
These coaches have been through it all and done it all. Also, they don’t just preach about their personal success, but train you on how they did the work themselves. So, find a mortgage coach that will bring the most value to your business.
How to find the right mortgage coaching program?
The mortgage industry has dozens of experienced coaches and trainers. But how do you find the right coach for you? After all, if you paid for something, you’re more likely to care enough about it to follow through on your commitments.
So, keep reading to learn about some of the top coaching programs out there. Also, at the end of the day, there is one common goal in mind: how to be a loan officer and grow in the industry.
CORE Training, Rick Ruby
Rick Ruby, Reeta Casey, and Todd Scrima founded CORE Training in 2001. So, their program has become one of the most popular training programs for how to be a loan officer. Also, it focuses primarily on keeping mortgage professionals accountable for their success, and provides trainees with a plan, accountability partner, community, and competitive environment.
In addition, the program uses a mix of learning through assignments, lectures, and personalized coaching.
Subjects cover:
- Making first contact
- Tracking specific metrics
- Time blocking and basic organization
- Mastering the close process
- Goal setting and business planning
Included in the training program:
- Quizzes and homework
- Collateral downloads to use in your business (postcards, presentations, and webinars)
- Downloadable video and audio instructions for success
- Access to small group trainings with other mortgage professionals and your coach
High Trust Coaching, Todd Duncan
High Trust Coaching was founded by Todd Duncan, an award-winning trainer and consultant with almost three decades of experience in the mortgage industry.
So, with a focus on building trust and investing back into your business and clients, they offer three different training tracks. Also, unlike many other coaching programs, they list their pricing on their website: mortgage coaching programs range from $700/month to $30,000/year.
Subjects covered in the “Producer” Training Track:
- Opportunity assessment and gap analysis
- DISC profile and key motivators analysis
- Time management, organization, and operational excellence
Included in the training program:
- Private business vision and planning call
- Bi-weekly private coaching calls for 12 months
- Performance dashboard tracking system to measure results
- VIP pricing for Sales Mastery and High Trust Sales Academy events
Performance Experts, Tim Braheem
Tim Braheem entered the mortgage industry in 1992. Since then, he has been recognized as one of the top fifty producing loan originators in the US.
So, he created a unique coaching program based on the idea that underperformance is tied to limiting beliefs. Plus, Braheem’s goal is removing these barriers in order to enhance performance and income, all while fostering a great quality of life.
His coaching company, Performance Experts, offers coaching programs for both loan originators and team leaders.
Subjects covered:
- Leveraging your client database and building income
- Planning for your highest payoff actions
- Creating a work/life balance
- Proper team structure
Included in the training program:
- 2 hour immersion session with your Executive Coach to plan the next year of training
- Twice monthly coaching sessions
- Quarterly group Mastermind Calls with Braheem as your coach
Mortgage Marketing Animals, Carl White
You may recognize Carl White from his podcast, Loan Officer Freedom, which is a very popular podcast among loan officers. Also, his mortgage coaching program catalog includes the Mortgage Marketing Animals (for LOs closing less than 6-10 loans per month) and the Freedom Club (for LOs closing at least 6-10 loans per month).
Subjects covered in the Mortgage Marketing Animals program:
- Online and offline strategies to leverage more of your market
- Scripts, strategies, and processes to give you the tools to beat your competition
- Make money and gain free time
Included in the training program:
- Weekly, live “Members Only” classes
- Monthly group coaching calls
- Private Facebook group to interact with other members
The Defining Difference, Cindy Ertman
Cindy Ertman was named one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine–multiple years in a row! Similarly, her training program is dedicated to helping others make outcome driven choices to propel their future.
Subjects covered:
- Action plans to increase your income
- Life and business design
- Reducing stress with mindfulness practices
Included in the program:
- Six months of coaching calls with Cindy
- Tools to help you better prioritize your goals and success
Building Champions, Daniel Harkavy
Building Champions coaching focuses on leadership training and mentorship on how to be a loan officer. So, the case studies mostly revolve around helping companies establish high performance teams, strengthen their company cultures, and overcome enterprise-level challenges.
The Masters’ Coach offers a variety of training programs for business professionals across industries, as well as a dedicated track for mortgage origination, the Building Champions program. Additionally, they also offer a program for mortgage industry CEOs and those in other senior leadership positions.
Subjects covered:
- Goal setting and personal leadership
- Communicate with your team and develop together
- Business planning and growth
Included in the program:
- One-on-one Executive coaching with bi-weekly coaching sessions
- Specific action plans and an in-depth diagnostic questionnaire
- Access to Building Champions’ proprietary coaching tools
What’s Next?
Since there is no such thing as a perfect training program, consider your options and do research. So, looking over several options is crucial for deciding on the best mortgage coaching program for your business. Also, this teaches you how to be a loan officer that is informed and set up for success.
In addition to these programs, there are many other influencers in the mortgage industry. Also, people such as Barry Habib, Steve Harney, and Dave Savage offer helpful guidance on their platforms. So, the options for growing personally and professionally are endless.
Bottom Line
So, take the time to think about what you really want to produce in your business. Then, find the coach and the program that fits your team best. After all, the top producers in the industry often point to coaching as the defining difference between them and their competition. So, this is how to be a loan officer that is ready to grow and adapt in the mortgage industry for years to come!
