“The housing market is so confusing.”
“I want to buy a home, but I don’t understand the market.”
“How does the economy affect my buying power?”
You probably hear all of these statements, and more from your borrowers. The housing market can be confusing for the average consumer, and it’s part of your job to help your customers understand.
Although you won’t be able to explain every single variable that affects the housing market and your client’s buying power, you should provide resources as an educational overview.
This blog post is straightforward, homebuyer friendly, and ready to be shared with your database. You can even post this link on social media or your own website! info.ijungo.com/acton/media/12540/the-mortgage-update-housing-market
Bottom Line
Every borrower’s situation is different, so you need to focus on helping them understand the current housing market, and how that fits their overall homeownership goals. There is no perfect answer when it comes to the market. However, you can become a trusted advisor by providing helpful and easy-to-understand resources to your clients.
