Inside the Mind of the Millennial – Part 4

As we conclude our 4-part series, we examine the personal viewpoints of the millennial and the circumstances that formulated their collective consciousness. This plays a major role in explaining how millennials think when making decisions, and understanding this can help…

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Inside the Mind of the Millennial – Part 3

As we continue this 4-part series, we look into the millennials’ economic situation, and how the events of the Great Recession have shaped their mentality and buying habits. We share how we as mortgage professionals can formulate new strategies to…

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Inside the Mind of the Millennial – Part 2

As we continue this 4-part series, we look deeper into the mind of the millennial to discover who the new consumer really is. We also share the steps we as mortgage professionals can take to adapt to this new generation’s…

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Inside the Mind of the Millennial

The internet is abuzz with all things ‘millennial’ these days. It seems everywhere you look, something is being written about this new generation of consumers. And for good reason. Millennials are the largest living generation, born between 1980 and 2000;…

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How to Turn a ‘No’ into a ‘Yes’

“We’re going in a different direction…,” “It’s just not the right time…,” “We regret to inform you that…” are all different ways of saying ‘no’. The dreaded rejection. In any form, the word ‘no’ can be difficult to hear, especially…

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What to Expect in 2017 for the Mortgage Industry

As we reach the halfway mark of 2016, it becomes time to look ahead and develop a strategic business plan for 2017.  In an ever-changing industry like the mortgage industry, it’s best to know what to expect in the coming…

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